A hard truth
It's time to face facts. For a long time, the healthcare industry has struggled to embrace the promise of digital. Most organizations are mired in tools and technologies that fall far short of a cohesive, integrated (let alone strategic) approach to the digital experience. And in healthcare, the challenges that stand in the way of becoming “digital first” are sometimes insurmountable, with increasingly tight revenue and the complexity inherent in building experiences that are truly connected to the patient-customer’s needs.
Over the past few years, healthcare organizations have embraced digital transformation, innovation and engagement strategies. But many of these efforts are struggling to gain real traction. Frankly, many are left with a hastily constructed patchwork of solutions – but no long-term, sustainable strategy that takes root and effects change. In this exceedingly challenging industry, organizations that fail to maximize their digital investments’ impact will fall farther behind.
The current moment has brought the industry to an inescapable conclusion: digital is necessary – crucial – to healthcare’s future.
The good news
Despite our systemic challenges, there is a tremendous opportunity to revolutionize healthcare through a systemic approach to digital transformation. I lead healthcare organizations on this journey, guiding and working with internal teams to drive a new reality. I thrive on driving change across multiple stakeholders in your organization - IT, strategy, marketing, clinical, operations, etc. - finding unity around a shared vision, unified and effective governance and sustainable strategies.
For more than 15 years, I have been a passionate advocate of revolutionizing healthcare with coherent digital strategies, implemented using an approach that is both revolutionary and evolutionary. I’ll work with you to identify what’s standing between you and a strong digital experience – and deliver a customized solution that will maximize ROI.
Turnkey Solutions
Mastering a sustainable and integrated digital footprint
Developing your new digital front door(s)
Becoming a digital-first organization
Consulting Services
Organizational assessment and redesign
Digital audit/assessment, strategy, and roadmap development
MarTech assessment and alignment with IT
Dashboard development and measurement strategy
Digital immersion and support
Technology assessment and vendor selection
